SEA THE PROBLEM
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SEA THE PROBLEM 🐟
Sea the problem: Greenpeace
Insight:
94% of plastic pollution in the ocean is hidden beneath the surface.
Idea:
Greenpeace teams up with another formerly controversial company SeaWorld to bring this scary statistic to the surface.
Execution:
Green Peace takes over aquariums at Sea World, removes the sea life and fills them with plastic pollution sculptures. Working with notable sculptural artists like Subodh Gupta. Giving people a unique perspective of what of what pollution looks like in the Ocean - and a grim look at the future.