Girl Torque: Autozone
Only 10% of women make up the automotive sector in the US.
AutoZone inspires the next generation of young women to pursue careers in mechanics,
engineering, and design — by hijacking the Barbie Car.
Website
Inviting young women to redesign the Barbie Car - in Barbies Garage. A website where they can design her next ride using the large range of accessories from AutoZone. The winning build isn’t just made — it becomes Barbie’s next official ride, featured in the next Barbie movie.
The Dream Fleet
We unleash the fleet of dream cars designed by young women to further capture the attention and inspire women about careers in automotive while taking a few cheeky jabs at Ken.
Barbie's New Ride
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Barbie's New Ride 🌴
The Exhibit
The winning dream car design will be showcased at the Petersen Car Museum, alongside a Barbie x AutoZone exhibit celebrating her iconic cars through the decades.