Short Distance Relationships: Qantas
IdeaThe "man drought" is a demographic reality in Australia — for every 100 women, there are only 98.6 men.
We help the singles in Australia find love. Using the new Qantas non-stop flight path and teaming up with dating apps to expand the catchment to London.
Social:
We partner with the dating apps Hinge/Bumble/Tinder. The day the non stop tickets are available, the radius of singles widens to London.
If our singles match with a Londoner we fly them out to meet their suiter.
The first non-stop flight to London. Documented by influencers who are flying to meet their match for the first time.
Digital OOH:
Digital billboards in Sydney project dating profiles from London.