Short Distance Relationships
❤️🔥
Short Distance Relationships ❤️🔥
Qantas
Insight:
Qantas is launching their new direct flight to London from Sydney.
The "man drought" is a demographic reality in Australia — for every 100 women, there are only 98.6 men. But now with non-stop Qantas flights, the men of London are closer than ever. Brits and Aussies have always shared a similar sense of humor, language and laid-back culture.
Idea:
Let’s help the singles in Australia find love. Teaming up with dating apps to expand the catchment to London.
Execution:
We partner with the dating apps Hinge/Bumble/Tinder. The day the non stop tickets are available, the radius of singles widens to London.
If our singles match with a
Londoner we fly them out
to meet their suiter.
It’s a Match
Sending the first plane to London with influencers who are single to try their chance at Love.
We create digital billboards in Sydney that real time project dating profiles from London.
We create the same in London with profiles from Sydney
Digital OOH
TV Ad