Short Distance Relationships
❤️🔥
Short Distance Relationships ❤️🔥
Short Distance Relationships:
Qantas
Insight:
The "man drought" is a demographic reality in Australia — for every 100 women, there are only 98.6 men.
Idea:
Let’s help the singles in Australia find love. Using the new Qantas non-stop flight path and teaming up with dating apps to expand the catchment to London.
Execution:
We partner with the dating apps Hinge/Bumble/Tinder. The day the non stop tickets are available, the radius of singles widens to London.
Brits and Aussies have always shared a similar sense of humor, language and laid-back culture.
Now with non-stop Qantas flights, the men of London are closer than ever.
Mind the gap, next stop London.
If our singles match with a
Londoner we fly them out
to meet their suiter.
The first non-stop flight to London. Documented by influencers who are flying to meet their match for the first time.
We create digital billboards in Sydney that real time project dating profiles from London.
We create the same in London with profiles from Sydney
Digital OOH
TV Ad