Short Distance Relationships

Insight: The "man drought" is a demographic reality in Australia — for every 100 women, there are only 98.6 men. When you’re single and flying solo there’s that hopeful moment when you’re finding your seat. Will you be sitting next to a cute single guy?

Idea: With Qantas flying to 95 different destinations around the world we’re helping singles tap into a new dating pool. We are no longer leaving it up to chance, using seat selection and uninterrupted flight time to help singles find love.

Execution: When our passengers book their tickets through the Qantas website they will be able to see where other singles are seated onboard. They can strategically sit next to a potential match.

For the launch we partner with Tinder to promote profiles of potential matches who you could choose to fly with at the same time along with promotional discounts.