LOVE IS IN THE AIR

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LOVE IS IN THE AIR ☁️

Love is in the air: Qantas

Insight: A survey has found approximately 1 in 50 people meet the love of their life on an airplane.

Idea: With Qantas flying to 95 destinations, we’re taking dating global — using seat selection and uninterrupted in-flight time to help singles make meaningful connections.

Execution: When our passengers book their tickets through the Qantas website or app they will be able to see where other singles are seated onboard. They can strategically sit next to a potential match.

SEAT SELECTION

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SEAT SELECTION ☁️

People can choose what singles they sit next to.

ADS

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ADS ☁️

PR

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PR ☁️

Love Airline -
A Special Teaser Episode

Qantas sponsors the match making reality show Love Island. One guy and one girl from the contestants will have been given the advantage. Using the Qantas seat selection feature to get a head start in their quest for love on the flight to the island.

The Love Airways moments are filmed and released online as a special teaser episode before Love Island airs on streaming.

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Short Distance Relationships: Qantas