Love is in the air: Qantas

Insight: The "man drought" is a demographic reality in Australia — for every 100 women, there are only 98.6 men. When you’re single and flying solo there’s that hopeful moment when you’re finding your seat, who will you be seated next to?

Idea: With Qantas flying to 95 different destinations around the world we’re helping singles tap into a new dating pool. We are no longer leaving it up to chance, using seat selection and uninterrupted flight time to help singles find love.

Execution: When our passengers book their tickets through the Qantas website they will be able to see where other singles are seated onboard. They can strategically sit next to a potential match.

For the launch we partner with Tinder to promote profiles of potential matches who you could choose to fly with at the same time along with promotional discounts.