Depop

Insight: Every year about 7.5 million festival outfits are bought and only worn once.

Idea: We inspire a circular way of festival dressing by rewarding second hand thrifting on Depop with a first class festival experience. Depop allows you to not only breath life into a pre-loved festival outfit but inherit any VIP perks from the previous wearer.

Execution: We create a shopping lottery experience. Depop will pass on the previous owner’s VIP status, artist passes, glamping upgrades and access to exclusive after parties to the new wearer. Anyone who sells their Coachella archival looks will receive free boosting on their fit.